Cassie Roberts, Partnership Director, Saffire Events

Cassie Roberts has extensive experience in online marketing, event planning and social media. She has planned strategic events with many companies such as the Austin Sports Commission and the United States Olympic Committee. Cassie has two degrees from the University of Texas including a bachelor’s degree in Public Relations and a master’s degree in Sport Management. Cassie learned the world of rodeo through a fun, fast-paced employment with Rodeo Austin, and since then, has been helping a variety of events and venues improve their online presence with Saffire Events. Starting in 2011, she began travelling around the country to share strategic planning tactics with event producers, helping increase their revenue with the latest online trends. In this time, Saffire Events has grown from supporting a few great fairs in Texas to partnering with over 100 unique events and venues. Cassie lives in Austin, TX, enjoys running and loves to visit rodeos across the country.