J. William Seccombe • Chief Marketing Officer, VISIT FLORIDA

J. William Seccombe serves as Chief Marketing Officer for VISIT FLORIDA, the state’s official tourism industry marketing corporation. Prior to joining VISIT FLORIDA, Will dedicated 19 years in the Colorado tourism industry. He began his career in the ski industry as a Regional Sales Manager for Vail Resorts and later as the Director of Marketing for Loveland Ski Area. Will then moved to the big city and spent five years as the Vice President of Marketing for the Denver Metro Convention & Visitors Bureau and another five years with PRACO advertising and public relations where he led the agencies efforts on behalf of the Colorado Tourism Office. In 2004, Will founded Revolution Communications, an integrated marketing company, focused on developing innovative marketing solutions for clients in the travel and hospitality industry and launched www.SoGoNow.com, an award winning online travel magazine designed to inspire vacations, in 2005.