Julie Peeler • Vice President of Arts & Business Programs for Arts & Business Council of Americans for the Arts (AFTA)

Julie Peeler is Vice President of Arts & Business Programs for Arts & Business Council of Americans for the Arts (AFTA). She is an accomplished market researcher and marketing strategist with nearly two decades of experience in both the for-profit and non-profit arena. While working at J. Walter Thompson and Foote, Cone & Belding, both major international advertising agencies, she developed growth plans for Fortune 500 clients including S.C. Johnson Wax, Kraft Foods, The Kellogg Co., and The Quaker Oats Co., as well as for the U.S. Olympic Committee. At AFTA, she manages the national expansion, implementation, measurement and the dissemination of results and learnings from Business Volunteers for the Arts®, the MetLife Foundation National Arts Issues Forum Series, United Arts Funds, and the National Arts Marketing Project, which she founded in order to help non-profit arts organizations understand the marketplace in which they operate, and develop innovative and effective marketing plans.