EDUCATIONAL session schedule

A complete listing of 2015 Educational Sessions is listed below.

All sessions are included in the conference registration fee unless otherwise noted. Speaker bios are available by clicking on their name. Additional speakers may be announced at later dates. Room assignments and will be posted in the Mobile Event App (available for iPhone and Android in July 2015) and on Event Signage. Each session is labeled with a target experience level set by the speaker in order to help determine which sessions are appropriate for the attendee.

Wednesday, August 5th 8:00am - 12:00pm
Room: Grand Cypress Section G
Chuck Akers, Event Managers, LLC
Crowd Management Certification Course

Event Managers in conjunction with the Florida Fire Marshals and Inspectors Association will be conducting your required crowd management training class for owners, operators and crowd managers of places of assembly. The Florida Fire Prevention Code requires that all places of assembly must have at least (1) crowd manager or crowd manager supervisor. Where occupant loads exceed 250, additional crowd managers/supervisors may be required at the ratio of 1 crowd manager/supervisor for every 250 occupants (NFPA 101, Section 12.7.6). The Fire Marshal’s Office will be issuing a violation to assembly occupancies without trained crowd managers.*There is an additional fee and registration to attend this certification course. CLICK HERE to register.


 

Wednesday, August 5th 1:30pm - 2:45pm
Room: Poinciana AB
Steve Alexander, MVRK Group
Technology Forum {Part 1}

Experiential technology is revolutionizing the world of events with the introduction of tools such as iBeacon, wearables, and augmented reality. In this workshop, Steve Alexander of MVRK will delve into the technologies that you need to know now, dissecting buzzwords, top trends, and what’s next in the event and experiential space. Alexander will examine the anatomy of the most innovative activations from the past few years, exploring ways in which new technologies can be used to improve future meetings and events.

Room: Poinciana CD
Emily Rogers, Emily Rogers Consulting + Coaching
Measures of a Great Leader

The real purpose of leading is to create positive change. Great leaders earn the trust and respect of their constituents, help them to see what’s possible and work in partnership with them to make it happen. They achieve success by encouraging team-work, setting high standards, remaining true to their beliefs and values and tuning in to their authentic voice. Join us for this informative and inspiring session that will empower you to lead with excellence.

Room: Magnolia BC
Hardy Smith, Consultant
Making Planning Pain Free and Productive

Planning is a critical component to building event and organizational success.  Yet despite knowing the benefits of good planning, many association and nonprofit leaders avoid essential planning exercises.  They do so mainly because previous planning activity has either proven to be a negative experience or has produced plans that aren’t used – or both. Attend this session and learn how to develop a planning process that is both pain free and productive.

Room: Palm ABC
Pat Armstrong, Kentucky Derby Festival
Sponsorship Success Stories

This session is designed to be presented in a client case study format featuring success stories from clients large and small. Sponsorships featuring national sponsors such as McDonald’s, Valero, MillerCoors, Kroger, Ford Motor Company, Meijer, and Papa John’s will be discussed as well as local and regional businesses. Client objectives that lead to successful sponsorship activation will be discussed. Most of the ideas can be transferred to your market area and/or your community! This interactive session will also include your sponsorship success stories within the Florida Festivals and Events industry and ample time for Q and A.

Room: Palm DEF
Michelle Harris, Professional Marketing Solutions
Preparing for a Media Interview

Reporters use interviews to gather information and flesh out their stories. It is the basic tool of newsgathering and a great opportunity for your organization to communicate its messages to its target publics. As a spokesperson it is your responsibility to capitalize on the opportunity given to you and avoid any possible misstep that might divert the story in a direction not previously discussed.


Wednesday, August 5th 3:00pm - 4:15pm

Room: Poinciana AB
Steve Alexander, MVRK Group  |  David Anderson, Management Consultant, CIO  |  Tom Crichton, Help Get Sponsors
Technology Forum {Part 2}

In Part 2 of the Technology forum, our panel of experts will discuss some of the newest technologies in the festival industry. Don't miss this conversation about Beacons, RFID, and Planning and Sponsorship Software.

Room: Poinciana CD
Mary Beth Harrington, Nonprofit Consultant
The Four R’s of Volunteer Management:  Recruitment, Recognition, Retention = Revenue!
Events rely on volunteers but do you know if you are making the most of these valuable assets?  In this fun and fast-paced program, Certified Volunteer Administrator Mary Beth Harrington will review all aspects of an effective, dynamic and results-based volunteer program at your event.  The majority of the session will focus on recruiting quality rather than quantity volunteers, followed by tips to make sure your volunteers get the recognition they want, and ending with a section on how to keep your volunteers engaged and coming back.  Throughout the session, we will show how utilizing volunteers can not only save your event money, but also make money as well!   If you have never taken a volunteer management course, this is the course to take and this is especially powerful for Executive Directors, Presidents and event leaders who normally do not deal with volunteers.

 

Room: Magnolia BC
Becky Genoways, Genoways Events
Non-Sponsorship Revenue

While many areas of professional education deal with sponsorship, the major portion of revenue generated by many event organizations comes from more traditional sources – items such as tickets, food and beverage, and merchandise. This area of instruction is designed to look at such items and other components of non-sponsorship revenue sources.

Room: Palm ABC
Robbie Walker, Florida Municipal Marketing
Strategic Sponsorship Sales

In today's uncertain economic times, many rights holders are experiencing difficulty in selling sponsorships for their events.  Increased market competition from sponsorship properties and diminished marketing dollars from sponsors are just a couple of the reasons right holders are not maximizing their sponsorship revenue.  Often sponsors don't renew their event sponsorships or even worse pass on the opportunity presented by the rights holder. Is it because your property is overpriced or simply...not a good fit. To improve sponsorship sales, event properties should place more of a focus on a sales strategy that encompasses research and development that leads to specific targets.  Once you have learned the formula, it's basically a match made in heaven.

Room: Palm DEF
Cassie Roberts, Saffire
Online Resources to Improve Your Marketing & Your Life

In this fast-paced session, we'll take you on a whirlwind tour of the latest and greatest online, smart phone and tablet tools and apps to help increase your efficiency, get control of your email, improve your communication and just have a better life!  Get ready for an afternoon pick-me-up, with lots of ideas you can implement easily and immediately!


 

Thursday, August 6th 8:30am - 9:45am

Room: Poinciana AB
Sam Lemheney, Philadelphia Flower Show
5 Characteristics to Grow a Successful Event
With over 20 years of event experience, Sam Lemheney, Chief of Shows and Events at the Pennsylvania Horticultural Society, will share what he has learned throughout his career and what it takes to create a successful event. Using examples from his time spent at Walt Disney World and now with the Philadelphia Flower Show, Sam will highlight the importance of establishing a tradition, instilling a commitment to excellence, inspiring creativity, generating passion, and creating a purpose. All of which should be woven into every event you produce.

 

Room: Poinciana CD
Sara Capra, Orate
Personal Branding

In being “behind the scenes” of an event, it’s easy to forget to focus on your own personal brand. There is no shortage of resources to help individuals grow their personal brand, but it can be hard to create, crystalize, and communicate how you stand out from the crowd. It’s important that you, your colleagues, and others around you can articulate who you are and what you stand for. Every individual has unique interests and strengths that contribute to their organization. This workshop is an interactive session that teaches attendees how to understand and effectively communicate their brand in a way that leads to greater self-awareness, increased visibility, and success in the workplace.

Room: Magnolia BC
Becky Genoways, Memphis in May
Project Management

Project Management is the management of the project to deliver the event. It concerns integrating all the areas of management such as marketing, design and operations so they efficiently use the event resources and satisfy the objectives of the event stakeholders. It produces an accountable system used to report to the event stakeholders, delegate tasks to the event team and establish a control timeline. In particular it employs the tools of project management to manage the phases of the event from the concept through the planning and preparation to the event close down.

Room: Palm ABC
Hardy Smith, Consultant
Growing and Retaining Sponsorship Relationships

All event organizers know sponsorships are crucial to their bottom line success. However, finding sponsors can be difficult and keeping them can be an even greater challenge. This session will share sponsor relation lessons from one of the country’s best at sponsorship development--NASCAR racing.

Room: Palm DEF
Jenni Izzo, Costa Communications Group
Working with Bloggers to Promote Your Event

Working with bloggers is an excellent way to increase event awareness and help generate buzz for ticket sales and attendance. When handled correctly, blogger engagement can be the first step in developing a strong relationship with a valuable brand advocate and influencer. Learn how to identify and engage with bloggers in a meaningful way that helps your overall communication objectives.


Thursday, August 6th 10:15am - 11:30am

Room: Poinciana AB
Bert Oliva, BOWAworld
Digital Tools for Mobile Marketing: Using Video to Reach Your Audience
Technology is reshaping human society in ways we never imagined, and the story for the future is one of promise and innovation. The human brain processes images 60,000 times faster than text and 90% of information transmitted to the brain is visually based. In today's high-speed business channels, marketing to your audience can be difficult. Your goal at every step of the sales process is to stay connected and leave a lasting impact for your brand. Creating content that is relevant to each user's brand experience requires a unique understanding of consumers motivations. Presenting your story is all about capturing your idea and explaining it to your audience in an interesting way. The smartphone is overtaking the PC, putting the power of computing into a device people live with.

 

Room: Poinciana CD
Mary Ann Dilling, EAA
Catering is for Show, Concessions is for Dough
Come and take part in a fun filled educational class on everything you ever want to know about the Food and Beverage industry.  Menus, accountability, commission structure, commemorative pieces are just a few of the topics that will be covered in this session.


Room: Magnolia BC
Jesse Stoll, AEG, Tom Shed, Curly Maple Music
Live Entertainment at Events
Idea Sharing Session! This interactive session is for both events and entertainers to engage in a discussion on what makes an event successful from both vantage points.
Topics discussed will include:
•            Booking process / Scheduling Talent
•            Event promoting the acts / Acts promoting the Event
•            Advance communication between events and talent
•            Onsite logistics
•            Fulfilling the needs of the event
•            Branding for entertainment


Room: Palm ABC
John Owens, Volusia County Fair
Secrets to a Successful Sponsorship Program

This session will address & explore how to build your Partnerships, how to increase your revenues from your partners by finding new revenues that others do not know about.  It will address the Partnership relationships and how to keep them happy as they increasingly spend more money with your event.
This will be a very interactive session with Q & A from the Audience and the Speaker.
If your event needs to find a way to increase its Partnerships (Sponsorships) base, needs to find sponsors because of size of event or needs to find different ways of generating revenues from Partners then this session will be a tremendous help.
 

Room: Palm DEF
Crystal Richardson, OAI
Branding 101
Empty places are wasted spaces when it comes to delivering branded impressions and incorporating calls to action into your event graphics. Learn about the importance of cohesive and consistent brand presentations from pre-event messaging through final activation and see how to increase your revenue-generating sponsorship opportunities.

Session Audience Level – Beginner

 


Thursday, August 6th 1:30pm - 2:45pm

Room: Poinciana AB
Becky Genoways, Memphis in May
Ten Most Important Things You Can Do To Maximize Your Event Revenue
In an industry that is constantly looking for new revenue streams and how to maximize current streams, this is a 'Top 10' checklist of critical areas to revisit at your event for increasing non-sponsorship revenues.

Room: Poinciana CD
Emily Rogers, Emily Rogers Consulting + Coaching
Managing Stress at Work
Stress is a serious problem that impacts not only our mental health and physical health, but also our loved ones and the organizations we work for and serve. In 2014, CareerCast ranked the job of event coordinator the 8th most stressful job in America! So what can you do to address stress at work? This interactive presentation will help you find practical and sustainable solutions including how to harness stress so it spurs your productivity, calm your frayed nerves, create more work-life balance, and renew yourself physically, mentally and emotionally.

Room: Magnolia BC
Leslie Waters, City of Seminole
Building Relationships with Elected Officials
This session will educate attendees on how to break down the intimidation of working within the political process, and how to build business relationships and improve communications with your elected officials.

 

Room: Palm ABC
Pat Armstrong, Kentucky Derby Festival
Sponsorship Proposals That Sell
The Kentucky Derby Festival offers a wide variety of sponsorship options including Event Sponsorships, Official Products, Pegasus Pin Opportunities, Sampling/Display, Parade Entries, Balloon Event entries, Hospitality, and Customized Promotions. This session will examine the mechanics of sponsorship proposals for several different sponsorship options. We will discuss valuable tips on putting together effective and unique sponsor benefit packages for a variety of different clients at different investment levels.

Room: Palm DEF
Kimberlee Riley, Orange County History Museum
Reaching New Audiences Through Partnerships
Every organization wants a broader reach.  This session will review how partnerships can effectively and quickly enlarge your audience.  We will review how to engage a receptive new audience through partnership including how to define and choose your partners.


Thursday, August 6th 3:15pm - 4:30pm

Room: Poinciana AB
Cassie Roberts, Saffire
Ecommerce on Steroids: How to Increase Your Digital Dollars
Almost anything can be purchased online these days with the click of a mouse, from groceries to furniture. The convenience of online shopping has revolutionized the ways your customers shop, making it easier than ever for them to make a purchase. Is your event taking advantage of this trend? Are you getting the most bang out of your digital buck? Join us as we cover the ins and outs of ecommerce including ways to increase online revenue, based on our 15+ years’ experience doing ecommerce for clients. Whether you sell online now or are thinking of implementing ecommerce, you’ll leave with lots of ideas and a take-action plan for ramping up your online sales!

 

Room: Poinciana CD
Victor Benavides, Jr., Department of Homeland Security
Developing An Emergency Preparedness Plan for Your Outdoor Event
The Outdoor Events Subsector, Commercial Facilities SSA of the Department of Homeland Security, offers free comprehensive tools and resources to owners and operators in the Outdoor Events industry. In today's threat environment, both natural and manmade disasters require all organizations, large and small, to have an emergency preparedness plan. Exercising your emergency preparedness plan is critical to the safety of your patrons, employees, vendors and neighbors. Let the Department of Homeland Security assist you. During the FFEA session, threat environment discussions will include Exercising Your Emergency Preparedness Plan, Active Shooter, Improvised Explosive Devices (IED), Vehicle Borne Explosive Devices (VBIED), Unmanned Aerial Systems – DRONES (UAS), Homegrown Violent Extremist (HVE) and other relevant topics. Be sure to stop by and pick up free available training materials.

 

Room: Magnolia BC
Andrew Vandepopulier, Haas & Wilkerson Insurance
Contracts 101
This session will discuss aspects of different types of contracts as they pertain to insurance, venue agreements, city agreements and more. We will cover pieces ranging from limits of insurance to what is reasonable for contractors and venues to request of the event. You will leave with a thorough knowledge of what you are reading BEFORE you sign it.

Room: Palm ABC
Tom Crichton, Help Get Sponsors
Don’t Leave Money on the Table: Building Sponsorships Based on Value, Not Need
In this session we will cover the following objectives:
  • Identifying as many sponsorship options to sell – not to be greedy but to be able to design sponsorships to meet your sponsors’ needs (not leaving money on the table)
  • Correctly valuing your sponsorships based on industry standards as well as intangible values. How this leads to more successful long term sponsorships rather than over or under priced sponsorships which fail
  • Strategically and creatively thinking about your sponsor prospects – not just the standard endemic sponsors but really going after sponsors of all types
  • Tie together building the right partnerships designed to grow and last is how you maximize sponsorship revenue
Room: Palm DEF
Terra Spero, Real Time Marketing Group
Promoting Your Growing List of Sponsors AND Your Event with Social Media
It is great, your event has become so successful that you now have too many sponsors to give them all Facebook posts (without your social news feed looking like a complete billboard) - so now what? How do you manage promoting your sponsors and also promoting your event, without losing your fans interest? In this workshop I will share how we create pages that still have fans talking and still share the feel of your event...and the new programs we have developed this year to give our top sponsors more visibility online! I will even walk you step-by-step through a free program you can use to make your events compete with the big dogs, no matter what your budget (so bring your computers!)

Friday, August 7th 8:30am - 9:45am

Room: Poinciana AB
Emily Rogers
CEO Roundtable
Idea Sharing Session! This session is dedicated to the interactive exchange of ideas and discussion of issues and trends among CEOs and Executive Directors.

 

Room: Poinciana CD
Christina Hill, Crowd Torch by CVent and Heather Bermudez, Food Network and Cooking Channel South Beach Wine and Food Festival
Leveraging the Power of Mobile Apps for your Event

Never before have venues, festivals, and events had access to as much technology and data as we do today. Recent innovations in the ticketing and mobile app space are changing the way our events are managed and experienced by our attendees. So, what’s next?  In this session, we’ll talk about some innovative ways that event organizers are using new developments in mobile and ticketing technology to improve and enhance the event experience, build relationships with fans and drive revenue. 

Room: Magnolia BC
Mary Ann Dilling, EAA
Maximum Creativity on a Minimum Budget
Looking for ways to add new and exciting events to your festival while not adding new and exciting expenses to your bottom-line? In this session, we will explore creative ways to enhance and grow your events with minimal or no cost to you. Have fun exploring imaginative ways to better maximize and create opportunities for your events.

 

Room: Palm ABC
Terra Spero, Real Time Marketing Group
Promoting Your Growing List of Sponsors AND Your Event with Social Media
It is great, your event has become so successful that you now have too many sponsors to give them all Facebook posts (without your social news feed looking like a complete billboard) - so now what? How do you manage promoting your sponsors and also promoting your event, without losing your fans interest? In this workshop I will share how we create pages that still have fans talking and still share the feel of your event...and the new programs we have developed this year to give our top sponsors more visibility online! I will even walk you step-by-step through a free program you can use to make your events compete with the big dogs, no matter what your budget (so bring your computers!)

 

Room: Palm DEF
Erin Duggan, Visit Sarasota County, Doug Cherry, Shumaker, Loop & Kendrick, LLP
Effective Branding Techniques and Intellectual Property Protection in the Digital Era
Creating a strong and protectable brand is more important than ever before in our global marketplace. It is also critical to identify and cultivate organizational intellectual property in order to create competitive advantages, while also understanding ways in which to avoid infringing the intellectual properties of others.  In this session, you will learn both the legal and practical aspects of creating a brand identity for your destination, as well as protecting intellectual property and avoiding related pitfalls. This includes a practical overview of trademark, trade secret and copyright issues.

Friday, August 7th 10:00am - 11:15am

Room: Poinciana AB
Bert Oliva, BOWAworld
Digital Tools for Mobile Marketing: Using Video to Reach Your Audience
Technology is reshaping human society in ways we never imagined, and the story for the future is one of promise and innovation. The human brain processes images 60,000 times faster than text and 90% of information transmitted to the brain is visually based. In today's high-speed business channels, marketing to your audience can be difficult. Your goal at every step of the sales process is to stay connected and leave a lasting impact for your brand. Creating content that is relevant to each user's brand experience requires a unique understanding of consumers motivations. Presenting your story is all about capturing your idea and explaining it to your audience in an interesting way. The smartphone is overtaking the PC, putting the power of computing into a device people live with.

Room: Poinciana CD
Kimberlee Riley, Orange County History Museum
Developing Direct Reports
Coaching employees for personal development is different from coaching them on their performance.  As Managers, we need to do both. In this session you will create a strategy for your direct reports including effective development meetings and plans as well as actions.

Room: Magnolia BC
Jerrod Cring, Beachsound
Using Technology Effectively in Events
In this session we will discuss the use of Audio, lighting and video to maximum effect in your event and how to effectively recruit and deal with A/V/L vendors to achieve premium results while keeping an eye on the bottom line.

Room: Palm ABC
Frank Taylor, Restin Chairs
Beyond Brand Visibility: Event Sponsorship in the Digital Age
On-site signage and logo placement doesn't cut it anymore. Events now compete for marketing dollars with mobile, web, and video advertising platforms that deliver unprecedented reach, engagement, and granularity. In order to retain sponsors and grow revenue, events must play to their strengths. There are certain opportunities for engagement during live events that simply can't be replicated online. The key is to truly understand how your sponsor's marketing objectives align with your audience and programing. This interactive workshop will teach you how to seamlessly integrate sponsor activations that deliver real value and enhance the attendee experience.

Room: Palm DEF
Terra Spero, Real Time Marketing Group
Double Your Event Excitement through Social Media
Build meaningful relationships with your leading advocates in the real world through social media. How to create Digital & Real World Scavenger Hunts Online, Give Away Tickets and still make more money than you would with Groupon, Showcase your top brand ambassadors to promote your event and use your fans to become your voice on other platforms.