EDUCATIONAL session schedule
A complete listing of 2014 Educational Sessions is listed below.
All sessions are included in the conference registration fee unless otherwise noted. Speaker bios are available by clicking on their name. Additional speakers may be announced at later dates. Room assignments and will be posted in the Mobile Event App (available for iPhone and Android in June 2014) and in the printed event program distributed at Registration. Each session is labeled with a target experience level set by the speaker in order to help determine which sessions are appropriate for the attendee.
Wednesday, August 13, 2014 | 8:30-9:45am
Innovation 101: Tips, Tricks, & Traps
Jim Barnes | Director of Operations, Village of Wellington
In today's environment, we are challenged to implement more projects with fewer resources. Everything has changed and this is the "new normal". How you differentiate between the urgent and the important, navigate today's innovation crisis, and strategize for tomorrow's challenges will impact the long-term success of your project, event, and organization. The old adage "If you do what you've always done, you'll get what you've always got..." has never been truer. This demands that new concepts be applied to old processes, thus requiring a different perspective applied to the same challenges we have encountered over time. If we fail to innovate, we plan to fail. Innovators are not necessarily born, they are made. Innovation is not only an outcome but a process. To that end, this session will review the necessary ingredients to successful innovation including the role innovators take in an organizations as well as obstacles to innovation.
Instagram, Pinterest, Vine, and the Art of Sharing Visual Content
Kevin McNulty | President and CEO, NetWeave Social Networking
This business-focused seminar will help you learn more about how you can utilize these fast-growing social media tools to increase your web presence, sales and attendance for your events. Topics include:
• Is your audience on these sites?
• What is most shareable?
• Setting up your account
• The art of the caption and back-link
• Watermarking and copyrights
• Vine & Instagram video tips
• Measuring success
• How to pin like a pro
Mindful Leadership: Creating the Space to Lead
Emily Rogers | Founder, Emily Rogers Consulting & Coaching
Mindful leadership starts with the self and is a powerful tool for business people, public service officials, directors of organizations, entrepreneurs and anyone else in a position to influence others. It invites leaders to explore for themselves the possibility of bringing all of their mind’s capacities to each moment in their lives and work, resulting in enhanced performance, greater productivity and improved well-being.
Mindfulness training teaches leaders to rely not just on analytical resources and strengths, but to intentionally cultivate and strengthen the mind’s capacity to be fully present. In doing so, leaders begin to see, hear and think with greater clarity, and improve their decision-making abilities.
Business of Booze
Mandy Llanes | Senior Regional Manager, Anheuser-Busch Companies
From small community events to large scale festivals, alcohol sales can help boost your bottom line if done effectively and responsibly. Along with several successful wholesalers from throughout the state, Mandy Llanes will review what makes a successful partnership between an event and Anheuser Busch along with proven methods to increase alcohol sales while ensuring you are serving responsibly.
Wednesday, August 13, 2014 | 10:00am – 11:30am
Decide: Your Event, Your Life, Your Decisions
Based on Steve McClatchy’s New York Times Bestselling Book - Decide
Steve McClatchy | President, Alleer Training & Consulting
Your life is a product of your decisions. Your criteria for making decisions is at the very core of your effectiveness. Great decision making habits can yield a lifetime of success and achievements while poor ones can keep you stressed, frustrated and out of balance. In this fast paced, interactive and engaging presentation you will learn how to prevent “burn out” and “ruts” and perform at your personal best on a daily basis. Decide will teach you which decisions bring you success, balance, reduced stress and control and which ones do not. After attending this presentation participants will be able to:
Wednesday, August 13, 2014 | 1:45-3:00pm
Integrating Departments Within Your Municipal Government Agency During Event Planning
Andrea Ramos | Community Engagement Administrator, City of North Miami
Many Special Event Planners work for government agencies and juggle not only one large special event, but a large variety of events throughout the year. Have you felt alone in the ocean of events? You are not alone! Many government agencies have a “go to” employee, department or division that they lean on to assist in some of the planning. There are some simple strategies to developing a “TEAM” with many city departments to develop a cohesive plan for your agency’s special event. Create your own plan and strategy for your community events.
Creating Successful Sponsorship Recruitment & Retention Collateral Materials
Angel Postell | Home Team Public Relations
Are you updating your sponsorship proposals and agreements by simply changing the date? If so, you need to rethink your strategy. Now more than ever the sponsorship market is highly competitive and yes, the collateral materials you submit to sponsors reflect the value you place on them. This session will review the value of quality collateral materials to the success of quality sponsorships. Effective planning during your sponsorship campaign with creative and thoughtful collateral materials can be critical to the overall success of your event.
Raising the Bar for Mobile and Ticketing Audience Engagement
Michael Patrick | Senior Sales Executive, CrowdTorch by Cvent
Smartphones are dominating today’s technological landscape with an adoption rate that’s ten times higher than that of PCs when they first took off. Along with this surge in smartphone use, mobile apps have become increasingly popular at consumer events like festivals, fairs and sporting and social events. They allow attendees to easily access event information and share updates with their social networks, and help organizers build a shared community where they can capture excitement and create conversation around each event.
In addition, organizers have leveraged mobile apps to build excitement for their ticket holders leading up to and during their events. Tying social media together with a mobile app has increased audience engagement, which ultimately leads to an increase of ticket sales. Lastly, having a mobile app provides convenience to attendees as they can purchase tickets for themselves and friends all at their fingertips.
This interactive session will explore how mobile and ticketing trends are creating new market channels, level of social media sharing and new opportunities for attendees to engage.
Microsoft Outlook Tips, Tricks and Shortcuts
Steve McClatchy | President, Alleer Training & Consulting
How much of your time do you spend each day using Microsoft Outlook®? Do you consider yourself a power user? In this module participants will learn the best kept secrets of Microsoft Outlook®. This module does not require a computer for each participant and applies to Outlook® 2007, 2010 & 2013. This session promises to turn you into a Microsoft Outlook® advanced expert. Here is a sample of what you will learn:
• How to set up the Outlook® To-Do Bar to manage “multiple to-do lists.”
• How and where to keep lists of “don’t forgets.”
• How to delay delivery, include voting buttons, have replies sent to someone different, request read receipts and set importance level of e-mails.
• How to use Outlook for performance management and performance documentation.
• How to turn procrastinated tasks into scheduled appointments in one click.
• How to use signature templates to send follow up and routine emails in under 10 seconds.
• How to turn off the email notification for every email and turn it on for specific people.
• How to use folders and “rules” to organize your emails.
• How to use “drag & drop” for virtually everything.
• How to use Outlook® for remembering birthdays, anniversaries with the company and a million other things.
• How to reduce the size of your Outlook without losing important data.
• How to delegate tasks and receive progress updates.
• Learn management strategies if your Smartphone syncs with your Outlook.
Wednesday, August 13, 2014 | 3:15-4:30pm
Social Media: Does It Work? Metrics & Measurement – Starter Strategies for Success
Trust, Conflict & Leading Relationships : The Keys to Building Highly Effective Relationships
Thursday, August 14, 2014 | 8:30-9:45am
The Best 25 New Ideas for Online Marketing
Brandi Griffith | Owner, Event Consulting Services
Let’s be honest. Sponsorship dollars aren’t what they once were. Sponsorships have moved beyond banners and logo impressions. Helping your large and small cash and trade sponsors leverage and activate successful sponsorships means retention and growth for your event. This session will highlight whys and hows of sponsorship activation that will put smiles on your sponsor’s face and dollars in your budgets.
Entertainment Idea Lab
Thursday, August 14, 2014 | 10:00-11:15am
Digital Commerce—Ill Wind or a Breath of Fresh Air?
Thursday, August 14, 2014 | 1:45-3:00pm
Keeping Your Event a Success: 10 Tops You Need to Know Before Working With Law Enforcement
Brad Stevens | Detective, City of Fresno
Nothing can destroy your event faster than the perception that your event is Not safe. In this session you will learn how law enforcement views events & how to win us over so that we care about your event as much as you do...
Sponsor Idea Lab
Facilitated by Emily Rogers
Idea Sharing Session! Are you looking for new ideas for your sponsorship program? Do you have a great idea that has proven successful? Bring along your collateral materials and engage in discussion with your peers on what works best and new trends in the Sponsorship industry. Sponsors will be present as well to discuss the types of things they look for most from events.
Tying in Community Digital Resources to Amplify Your Events Reach
Terra Spero | Managing Partner, Real Time Marketing Group
By now most agencies have their own online “space”, but there is a significant opportunity for community organizations to co-op between their lists for the highest reach for each event. Many events are so worried about only promoting their own, they don't think about the opportunities that an organized cooperative digital strategy could bring. This session discovers what a coop strategy could mean for you!
Recruiting, Training, & Retaining Festival Volunteers
Jarrett Bachman | Director of Research, Looking Glass Strategic Research Consultants
Volunteers can often be the lifeblood of a stellar event. Find out how to successfully recruit and train effective volunteers and enhance your own event!
Thursday, August 14, 2014 | 3:15-4:00pm
What Could Go Wrong With That? A Proactive Approach to Risk Management & Insurance
J.D. Linn | Producer, Haas & Wilkerson
An insurer’s nightmare, this important session will give specific examples of incidents that are currently trending in the events industry and ways to minimize the chance of one taking place at your event. The session will also show what can be done before your event to protect it from a potentially serious incident.
Earning the Digital Aged Sponsorship Dollar - And Keeping It!
Cassie Roberts | Partnership Director, Saffire Events
The idea of sponsorship is as old as the hills—the hills of Athens, Greece to be specific! The Olympics have had sponsors since their 1896 games, one of the earliest records of modern sponsorship. Just like most things, sponsorship has shifted since the 19th century and the shift is moving digital. What can you do to make sure that your most important stakeholders are marketed in a way that fits this trend? Join us as we discuss sponsorship for the online age and the opportunities that are available to your event. Many of these ideas come at no additional out of pocket cost to a festival but provide a huge return for a sponsor. You’ll leave with many ideas that are easy to implement immediately!
How to Gain Media Partnerships for Your Events
Elizabeth Hamma | Market Manager, Palm Beach Broadcasting and Jennifer Cartwright | Event Director, Palm Beach Broadcasting / Cobalt Events
Media Partnerships can increase your event awareness and attendance exponentially! Come hear from two experts on the best ways to gain media partnerships for your events and how to use these partnerships to create a win-win for your event and your local media
Tourism for Your City
Paul Phipps | Chief Marketing Officer, VISIT FLORIDA
As one of Florida's top industries, tourism is the largest job creator and a leading driver of the state's economy. 85 visitors support one Florida job. Please join VISIT FLORIDA's Chief Marketing Officer, Paul Phipps, to learn how you can be an advocate for your town and be a part of the VISIT FLORIDA vision in making Florida the No. 1 travel destination in the world.
Friday, August 15, 2014 | 8:30-9:45am
Richard Lopez | Program Manager, South Beach Wine and Food Festival
Millenials, whether you love them or hate them... they're here! - and they are taking the event business by storm. Old business models will need to be revisited and there is no doubt that your interns and student volunteers are growing up, getting degrees, and are looking for the next step in their careers, specifically your event company. If this last statement makes you cringe then this is the presentation for you.
In this tough transition, Richard is an event training aficionado who will show you how to roll out a motivational plan. Richard will share techniques and processes on how to motivate them from his experience in managing a volunteer program of 1,300+ - comprised entirely of millennials! He will touch upon millenial style leadership, hiring millennials, and how to convey the message to get millenials to provide the onsite support you need.
Friday, August 15, 2014 | 10:00am -11:15am
Techno Babble: Emerging Technology Shaping the Event Industry and What to do with It
Social Media Speed Networking Interactive Roundtables
Friday, August 15, 2014 | 11:30am - 1:00pm
Closing KeynoteTime Capsule: Predictions for the Future of Events
Dan Berger | Chairman and CEO, Social Tables
You don’t know what you don’t know, but if you aren’t at least trying to predict the future of the event industry, you’ll find yourself a relic amongst innovation. Join us for an energetic, future-is-now discussion on the trajectory of the event industry.