Digital Marketing Coordinator, Peggy Adams Animal Rescue League
Job Postings
Thursday, April 02, 2015 10:04 AM
Job Title:       Digital Marketing Coordinator, Peggy Adams Animal Rescue League
Department:  Development & Marketing
Reports To:    Director of Development & Marketing
FLSA Status:   Exempt          



The primary responsibility of the Digital Marketing Manager is to oversee and implement web, social media and the digital marketing strategy for Peggy Adams Animal Rescue League and Countdown 2 Zero (C2Z).

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.


  • Maintain and manage League and C2Z websites

  • Work closely with other departments and staff to update, create and implement website and other digital content. 

  • Devise strategies to drive online traffic to the League and C2Z websites.

  • Improve the usability, design, content and conversion of the League website.

  • Track conversion rates and making improvements to the website.

  • Develop, manage and implement the social media strategy for the League.

  • Build online community(ies) with the long term goal of converting fans to clients and donors.

  • Listen to and monitor all social media outlets; pages, sites, blogs, etc., on a daily basis and post/respond on particular topics or in response to other posts/comments.

  • Develop content or promotional ideas calendar for these sites in tandem with other departments/personnel

  • Measure the success of digital marketing activities and report the results to supervisor

  • Develop and coordinate email marketing strategies to support fundraising, events and League programs and services.

  • Work with direct marketing agency to coordinate and implement digital strategies directed by the agency.

  • Utilize a range of techniques including paid search, SEO and PPC.

  • Utilize corporate brand identity, managing a unified voice for the League in all web, social media, and other online communications; implementing content traffic control.

  • Evaluate customer research, market conditions and competitor data.

  • Participate in team and department meetings.

    • Negotiates and manages vendor contracts for website hosting and other digital marketing services
    • Develop and manage all aspects of the budgets as it relates to digital marketing
    • Work with development and marketing staff, as well as finance department staff to ensure robust and effective  on-line donation opportunities on League websites.
    • Develop, direct and manage Peggy TV
    • Develop and manage volunteer and intern opportunities in to support digital marketing program
    • Special event support as needed
    • Represent the League at public and private events
    • Manage special projects crossing a number of departmental lines
    • Assist with all aspects of marketing activities


To perform this job successfully, and individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


  • Highly proficient in website design and management

  • Working knowledge of HTML, CSS, and JavaScript development and constraints.

    • Google AdWords
    • Google Analytics
    • SEO / SEM
    • ·       Must be able to provide accurate information to the public at all times.
    • ·       Must be willing to participate in meetings with management, Board, and shelter staff, to share ideas and suggestions designed to improve the organization's ability to meet its objectives.
    • Position requires some nights and weekends as related to special events and activities
    • Demonstrated ability to communicate in written and verbal format
    • ·       Must be able to provide the image consistent with the League values and goals as well as have the ability to deal tactfully and effectively with the public.
    • Must have reliable transportation to events and meetings
    • Must be well organized, flexible, a self starter, and work well under pressure
    • ·       Must support the League’s mission, policies and practices.
    • Possession of a valid Florida Drivers license and driving record acceptable to insurance carrier
  • Experience with Adobe InDesign, Illustrator, Photoshop, Video Editing Software, a plus

  • Experience with social media strategy and implementation (Facebook, Twitter, Instagram, Pinterest, LinkedIn and willingness to learn new social sites

  • Proficient in Microsoft Office (particularly Word and Excel)

  • Excellent project management and communication skills required.

  • Strong attention to detail and ability to multitask.

  • Willingness to continue education/training in emerging areas.

  • Certification in one or more of the following areas preferred:

  • Experience in Google Adwords and Facebook Advertising campaign development and management (PPC, content network, related media such as YouTube, etc.) preferred

  • Experience in analyzing campaign performance metrics and conversion metrics.

  • Proficiency in Microsoft Office (esp. Word and Excel) and with reporting and tracking tools


Bachelors Degree or three to five years related experience and/or training; or equivalent combination of education and experience.



  • Computer

  • Telephone system



The physical demands described here are representative of those that must met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:

While performing the duties of this job, the employee is consistently required to stand and move.  In addition the employee is constantly required to talk, hear and use hands for grasping, reaching and other operative tasks. The employee is required to stand and sit frequently.  The employee will also be required to bend neck and twist body. The employee will be required to consistently lift an animate or stationary object of up to 20 pounds.


The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:


  • While performing the duties of this job, the employee is frequently exposed to an indoor office environment climate condition. The employee is occasionally exposed to outdoor weather conditions. The employee is occasionally exposed to animal odors and animal fur.


  • The noise level in the work environment is usually moderate.