Digital Media Specialist - CIty of Boynton Beach
Job Postings
Monday, February 15, 2016 12:00 AM
Job Title: Digital Media Specialist - CLICK HERE FOR COMPLETE POSITION DETAILS
Salary: $21.29 - $31.94 Hourly
$44,284.03 - $66,439.98 Annually
Job Type: Full Time
Job Category: Communications
Location: City Hall, 100 E. Boynton Beach Blvd., Boynton Beach, Florida
Department: City Manager
The following duties and functions, as outlined herein, are intended to be representative of the type of tasks performed within this classification. They are not listed in any order of importance. The omission of specific statements of the duties or functions does not exclude them from the classification if the work is similar, related, or a logical assignment for this classification. Other duties may be required and assigned.
 
Manages current social media channels. Develops and executes new social media outlets, focusing on emerging trends and best practices. Posts daily content and related photographs and/or videos. Increases and engages followers utilizing innovative campaigns, contests, and incentives. Monitors statistical data and provides detailed reports as requested.
 
Develops and manages quality and accurate content, video, photos, maps, graphs, and other artwork for City’s public facing website pages, maintaining consistency of message and formatting. Ensures consistent, interactive, easily navigable, visually appealing pages that reflect the City’s branding image.
 
Increases website usability, with optimal information and design. Utilizes online discussion forums and interactive tools that solicit information and feedback from the community and further engages the community in the City’s mission. Constantly updates and edits content for Search Engine Optimization (SEO).
 
Monitors website statistical data and provides detailed reports as requested. Performs regular audit of all pages to ensure adherence to City’s guidelines for branding and content. Coordinates regular reviews with departments in order to create and update web page content.
 
Works closely with the City’s ITS Webmaster.
 
Videotapes and edits public meetings, programs, events, services and emergency notifications. Produces quick and short videos for online platforms by developing scripts and editing materials. Ensures messaging and design is consistent with the City’s branding. Uploads all videos to the City’s YouTube page.
 
Creates, writes scripts, and produces original informational video programs for the City’s governmental access channel, BBTV. Identifies, recruits and schedules hosts and guests to videotape. Manages all programming and notices of City events, job announcements, bid opportunities, road construction projects, emergency announcements, and other content as needed.
 
Photographs public meetings, programs, events, projects, staff and services; edits for use on digital platforms and in publications and presentations. Maintains photograph gallery.
 
Designs electronic newsletters and develops content and visuals. Distributes monthly email newsletter. Develops, builds and maintains email master list.
 
Writes and prepares presentations, displays, and online publications incorporating original graphics utilizing InDesign, Photoshop, Illustrator, and PowerPoint.
 
Works closely with Departments, City Manager and City Officials to support and increase the City’s digital media presence. Develops and recommends policies relating to the City’s electronic and digital media processes.
 
Maintains a comprehensive, current knowledge of applicable governmental public record laws.
 
Remains current of new trends and advances in digital media through professional literature, affiliations, workshops and training sessions.
 
Researches, purchases, and maintains electronic equipment, including, but not limited to, cameras, audio and video equipment, screens, PowerPoint projectors, speakers.
 
Serves on Emergency Operations Center (EOC) Public Information Officer’s Team.
 
Operates a motor vehicle to attend meetings and other work related functions.
 
Performs other related duties as required.
 Minimum Qualifications:
Bachelor's degree from an accredited college or university in digital media, marketing, journalism, communications, public relations, information technology, or a closely related field and  three (3) years of experience in digital media, website development, television programming, broadcast journalism, marketing, communications, public affairs or public information.
 
Must possess and maintain a valid Florida driver’s license.
 Supplemental Information:
Thorough knowledge of business English, spelling and grammar. Superior editing and writing skills with the ability to understand and write about complex information.
 
Extensive experience utilizing technology and the Internet to increase market exposure.
 
Strong skills in the professional use of social media platforms, including, but not limited to, Twitter, Facebook, YouTube, Instagram, Pinterest, Foursquare, and Google +.

 
Strong skills in information design and information architecture, including layout and design for web pages and social media.
 
Strong knowledge of video production and editing; ability to complete video projects with sound-bites, voice overs and B-roll from start to finish.
 
Knowledge in directing, writing, and programming government access television programming.
 
Demonstrated skills in graphic design utilizing InDesign, Photoshop and/or Illustrator.
 
Ability to research, analyze, interpret, and prepare accurate records, reports and recommendations.
 
Ability to be self-motivated, work independently in a fast-paced environment, managing multiple projects, deadlines and competing priorities, within budget. Ability to make decisions and solve problems.
 
Strong interpersonal skills. Ability to exchange or convey information to a diverse environment. Ability to establish and maintain effective working relationships, and interact, with elected officials, fellow employees, community organizations, other government agencies and the public in a positive manner. Ability to maintain a high level of professionalism, confidentiality, and tactfulness. Ability to work and perform in team settings.
 
Skilled in the use of all computer applications, hardware, software and equipment related to performance of the essential functions of the job.
 
Ability to prepare clear, accurate and consistent messages communicating the City’s goals, objectives, policies, strategic plans, and information through various digital platforms to a diverse customer environment. 
 
Ability to effectively communicate with City Commission, City Manager, employees, governmental agencies, community organizations, City departments to coordinate work activities, review status of work, exchange information, or resolve problems.
 
Ability to understand quickly and accurately oral and written instructions and to complete assignments with minimal direction.
 
Ability to lift objects such as sound projection and staging equipment.