Job Postings
Social Media Marketing Manager - Seminole Hard Rock Hollywood
Job Postings
Tuesday, April 07, 2015 12:10 PM

Social Media Marketing Manager - Seminole Hard Rock Hollywood

Under the direction of the Director of Advertising and Public Relations incumbent leads all social media marketing efforts such as, but not limited to, research, strategy and implementation of emerging forms of digital media, social media, mobile communications and paid online advertising. Work alongside the Sales, Public Relations and Advertising team members.  Coordinates tactics for appealing to guests, groups and business clientele looking for the next place to stay for vacation, host a meeting, event, gambling, have fun or relax.

Essential Job Functions:

  • · Understand current trends, technologies and advancements in social, mobile and online review sites.
  • · Oversee production and implementation of mobile and social campaigns.
  • · On an ongoing basis, measure and report performance of all marketing activities, and assets against goals, identify trends and insights, and optimize plan based on these insights.
  • · Maintain consistent system of measurement and evaluation of social and mobile program success.
  • · Extend marketing initiatives and editorial content into relevant external publications (forums, new sites, blogs, etc).
  • · Support advertising team to ensure alignment between digital and traditional media communications.
  • · Under the direction of the Director of Advertising and Public Relations incumbent leads all social media marketing efforts such as, but not limited to, research, strategy and implementation of emerging forms of digital media, social media, mobile communications and paid online advertising. Work alongside the Sales, Public Relations and Advertising team members.  Coordinates tactics for appealing to guests, groups and business clientele looking for the next place to stay for vacation, host a meeting, event, gambling, have fun or relax.
  • · Exhibit conduct in accordance with all Gaming Commission Regulations and Seminole Tribe of Florida departmental policies and procedures.
  • · Responsible for building and maintaining all social media platform, including but not limited to Adobe Social, Facebook, Twitter, Pinterest, Goggle+, YouTube, Digg, Instagram, Foursquare as well as, new/emerging platforms.
  • · Lead efforts of the planning, development and implementation of social media strategies, editorial calendars, and tactical plans, ensuring that all social media messages, measurements and content are relevant to target audience.
  • · Responsible for community engagement and involvement.
  • · Establish and grow relationships with key influencers in digital space, such as bloggers, high profile followed personalities, entertainers, etc.
  • · Develop, execute and leverage mobile and social media efforts to grow market share and expand brand awareness.
  • · Create mobile and social media campaign strategy including program outlines and provide recommendations.
  • · Work closely with internal departments to resolve customer service issues.
  • · Maintain Customer Service Accountability report and provide reporting as it relates to online customer sentiment.
  • · Monitor online reviews on sites such as Trip Advisor, Yelp, OTA sites, etc.
  • · Engage and align partnerships with non-paid social media efforts.
  • · Experience in leveraging social media platforms for an advertising campaign.
  • · Understand social media universe including Adobe Social, Facebook, Twitter, MySpace, YouTube, Flickr, Foursquare, Digg, ShareThis, Wikis, blogs, etc.
  • · Ability to adapt to the style, tonality and vernacular of the current “voice” of employee and consumer facing Facebook and other social mediums.
  • · Attention to detail.
  • · Ability to assist in the planning, development, and implementation of projects/programs.
  • · Experience preferred in brand management, development and implementation.
  • · Work closely with Internet Marketing to integrate social and emerging forms of media into online brand campaigns.
  • · Serve as the liaison between Human Resources, Seminole Gaming Internet Marketing, Hard Rock International and other departments as it relates to mobile and social media efforts.
  • · Train leadership on mobile and social media techniques and share best practices to more effectively engage employees and management on mobile and social media sites.
  • · Demonstrate a commitment to ensuring responsible gaming and responsible alcohol service by discreetly notifying appropriate managers of concerns and observations.
  • · Demonstrate actions and behaviors that reinforce the Company’s Mission and Values of Communication, Integrity, Fun, Respect, Accountability, Passion and Dedication.
  • · Ensure prompt and discreet notification to managers and/or the Ethics Hotline of any observation of illegal acts or internal ethics violations.
  • · Assist public relations team as needed.
  • · Support other key marketing efforts as needed.
  • · Perform other duties as assigned.

Desired Skills and Experience

  • · Bachelors’ in hotel management, hospitality, marketing or business administration required. 
  • · A minimum of three (3) years experience in a similar position or the equivalent combination of education and experience required.
  • · Three (3) years experience working with social media sites required. 
  • · Three (3) years direct marketing, advertising and brand marketing experience including implementation of digital, mobile and emerging campaigns also required.
  • · At least one (1) year of social media/web 2.0 experience as an online marketer.
  • · Demonstrated knowledge of mobile, emerging and social media, and application to advertising campaigns.
  • · Technology savvy with solid understanding of the web, online marketing, direct marketing and best e-mail practices.
  • · May be exposed to casino related environmental factors including, but not limited to, second hand smoke and excessive noise.
  • · While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms, talk or hear; and taste or smell. The employee must frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close, distance, color, and peripheral vision, depth perception and ability to adjust focus.
  • · The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
  • · The Casino environment is hectic, fast-paced and often crowded and noisy. May be exposed to casino related environmental factors including, but not limited to, second hand smoke, excessive noise and constant exposure to general public. 
  • · Must be able to communicate effectively with guests in English, specific to position duties and responsibilities.

 

 

 

Closing:

 

The Tribal Council gives preference in all of its employment practices to Native Americans. First preference in hiring, training, promoting and in all other aspects of employment is given to members of the Seminole Tribe who meet the job requirements. Second preference is given to members of other federally recognized Native American Tribes who meet the job requirements.

As part of Seminole Gaming’s employment process, final candidates will be required to obtain gaming licensure by completing a background check with Seminole Gaming Compliance and Regulations, prior to an offer being extended. These background checks may include, but are not limited to:

  • · Credit Check
  • · Criminal Background Check
  • · Drug Screen    

The Seminole Tribe has long been recognized for innovation in its gaming and other businesses. It opened the first high-stakes bingo hall and casino in the United States in 1979. That facility was the forerunner of the Indian Gaming movement throughout North America. Analysts believe today’s Seminole Tribe operates one of the most profitable gaming enterprises in the world. In March 2007, the Seminole Tribe of Florida acquired Hard Rock International, the first transaction of its kind by an Indian tribe.

Hard Rock International is one of the most globally recognized music, entertainment, leisure and dining brands with a network of signature Hard Rock Cafes, hotels and casinos in 50 countries, it includes the world’s largest collection of authentic music memorabilia. Also in their portfolio is the finest restaurant at any ballpark in America. NYY Steak at Yankee Stadium is a joint venture of the New York Yankees LLC and Seminole Hard Rock Entertainment, parent company of Hard Rock International.

In addition to its two Seminole Hard Rock Hotels & Casinos, the Seminole Tribe owns and operates five other Seminole Casinos; in Coconut Creek and Hollywood on the Southeast coast, in Immokalee near Naples, on the Brighton Reservation north of Lake Okeechobee and on the Big Cypress Reservation south of Lake Okeechobee.

 

APPLY ONLINE HERE: http://gotoworkhappy.com/

 
Digital Marketing Coordinator, Peggy Adams Animal Rescue League
Job Postings
Thursday, April 02, 2015 10:04 AM
Job Title:       Digital Marketing Coordinator, Peggy Adams Animal Rescue League
Department:  Development & Marketing
Reports To:    Director of Development & Marketing
FLSA Status:   Exempt          

 

SUMMARY

The primary responsibility of the Digital Marketing Manager is to oversee and implement web, social media and the digital marketing strategy for Peggy Adams Animal Rescue League and Countdown 2 Zero (C2Z).

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

 

  • Maintain and manage League and C2Z websites

  • Work closely with other departments and staff to update, create and implement website and other digital content. 

  • Devise strategies to drive online traffic to the League and C2Z websites.

  • Improve the usability, design, content and conversion of the League website.

  • Track conversion rates and making improvements to the website.

  • Develop, manage and implement the social media strategy for the League.

  • Build online community(ies) with the long term goal of converting fans to clients and donors.

  • Listen to and monitor all social media outlets; pages, sites, blogs, etc., on a daily basis and post/respond on particular topics or in response to other posts/comments.

  • Develop content or promotional ideas calendar for these sites in tandem with other departments/personnel

  • Measure the success of digital marketing activities and report the results to supervisor

  • Develop and coordinate email marketing strategies to support fundraising, events and League programs and services.

  • Work with direct marketing agency to coordinate and implement digital strategies directed by the agency.

  • Utilize a range of techniques including paid search, SEO and PPC.

  • Utilize corporate brand identity, managing a unified voice for the League in all web, social media, and other online communications; implementing content traffic control.

  • Evaluate customer research, market conditions and competitor data.

  • Participate in team and department meetings.

    • Negotiates and manages vendor contracts for website hosting and other digital marketing services
    • Develop and manage all aspects of the budgets as it relates to digital marketing
    • Work with development and marketing staff, as well as finance department staff to ensure robust and effective  on-line donation opportunities on League websites.
    • Develop, direct and manage Peggy TV
    • Develop and manage volunteer and intern opportunities in to support digital marketing program
    • Special event support as needed
    • Represent the League at public and private events
    • Manage special projects crossing a number of departmental lines
    • Assist with all aspects of marketing activities

QUALIFICATIONS

To perform this job successfully, and individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

  • Highly proficient in website design and management

  • Working knowledge of HTML, CSS, and JavaScript development and constraints.

    • Google AdWords
    • Google Analytics
    • SEO / SEM
    • ·       Must be able to provide accurate information to the public at all times.
    • ·       Must be willing to participate in meetings with management, Board, and shelter staff, to share ideas and suggestions designed to improve the organization's ability to meet its objectives.
    • Position requires some nights and weekends as related to special events and activities
    • Demonstrated ability to communicate in written and verbal format
    • ·       Must be able to provide the image consistent with the League values and goals as well as have the ability to deal tactfully and effectively with the public.
    • Must have reliable transportation to events and meetings
    • Must be well organized, flexible, a self starter, and work well under pressure
    • ·       Must support the League’s mission, policies and practices.
    • Possession of a valid Florida Drivers license and driving record acceptable to insurance carrier
  • Experience with Adobe InDesign, Illustrator, Photoshop, Video Editing Software, a plus

  • Experience with social media strategy and implementation (Facebook, Twitter, Instagram, Pinterest, LinkedIn and willingness to learn new social sites

  • Proficient in Microsoft Office (particularly Word and Excel)

  • Excellent project management and communication skills required.

  • Strong attention to detail and ability to multitask.

  • Willingness to continue education/training in emerging areas.

  • Certification in one or more of the following areas preferred:

  • Experience in Google Adwords and Facebook Advertising campaign development and management (PPC, content network, related media such as YouTube, etc.) preferred

  • Experience in analyzing campaign performance metrics and conversion metrics.

  • Proficiency in Microsoft Office (esp. Word and Excel) and with reporting and tracking tools

EDUCATION and/or EXPERIENCE

Bachelors Degree or three to five years related experience and/or training; or equivalent combination of education and experience.

MATERIALS and EQUIPMENT USED

 

  • Computer

  • Telephone system

 

PHYSICAL DEMANDS

The physical demands described here are representative of those that must met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:

While performing the duties of this job, the employee is consistently required to stand and move.  In addition the employee is constantly required to talk, hear and use hands for grasping, reaching and other operative tasks. The employee is required to stand and sit frequently.  The employee will also be required to bend neck and twist body. The employee will be required to consistently lift an animate or stationary object of up to 20 pounds.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:

 

  • While performing the duties of this job, the employee is frequently exposed to an indoor office environment climate condition. The employee is occasionally exposed to outdoor weather conditions. The employee is occasionally exposed to animal odors and animal fur.

 

  • The noise level in the work environment is usually moderate.

 
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