The Marketing and Advertising Coordinator is responsible for four main functions: management of the Cooperative Marketing program, which provides advertising resources to local nonprofit cultural organizations; upkeep of ArtServe.com and ArtsCalendar.com, an initiative providing free listings for cultural events; assisting with grassroots and social media marketing for ArtServe and ArtsCalendar programs; and coordination of ArtServe’s traditional and electronic direct marketing. Other duties may be assigned as needed. Cooperative Marketing Program Coordination • Manage advertising placements for program participants • Track program revenue/expenses • Update all program forms and guidelines • Generate monthly invoices and quarterly progress reports • Cultivate relationships with new, existing, and lapsed program participants • Event coordination of program workshops • Implement ROI program tracking mechanisms • Communicate with program participants via weekly eblasts • Monitor ArtsCalendar.com participant listing compliance • Negotiate premium nonprofit advertising rates with media partners ArtsCalendar.com/Artserve.com Website Maintenance • Monitor all website content to keep up to date • Provide monthly traffic and usage reports • Activate marketing campaign to increase usage • Promote and sell website advertising space • Add, or modify site content and visual design Grassroots and Social Media Promotion • Coordinate social media campaigns to increase awareness, friends and new prospects • Provide monthly statistics to track success • Stay informed on current trends, implement new opportunities on the web, onsite, and in the community Direct Marketing • Manage electronic and traditional mail contact lists to ensure accuracy • Implement programs to ensure contact list growth and provide list status reports • Monitor the opt-in/out process to ensure industry and legal compliance • Assist with coordination of collateral material development and distribution This is a contract position and reports to the Director of Development & Communications. Interested applicants should submit resumes to email@example.com
Position Overview: The Major Gifts Officer will report to and work collaboratively with the Director of Major Gifts to prospect, cultivate, solicit, and steward donors for upper level annual membership, operating support and the capital campaign. The Major Gifts Officer will be responsible for gifts in the 4-mid 5 figure range.
3 - 5 years of experience preferred, direct solicitation experience required;
Ability to strategize gift solicitations and to demonstrate a sensitivity to donor motivations;
Ability to manage strong relationships with a variety of constituents;
Ability to function effectively as team member and a willingness to participate in activities and assignments that help meet the goals of and objectives of the department;
Experience with donor software (Altru preferred)
Ability to work weekends and evenings as required.
Excellent interpersonal skills and a friendly demeanor.
B.A. degree required.
Essential Functions included, but are not limited to:
Manage an active portfolio of 150 donors and donor prospects in order to meet an annual fundraising goal.
Maintain an active schedule of personal solicitations, cultivation visits/events, and stewardship activities, tracking this activity in Altru.
Support solicitations as needed, preparing background information and helping develop strategies;
Work with Director of Major Gifts to identify members who are prospects for upgrades in the Museum Circle program; co-develop strategy for qualification meetings and subsequent moves management;
Identify additional stewardship and cultivation opportunities that deepen donors’ connection to PAMM.
Work with Director of Major Gifts on programming for Museum Circle and Capital Campaign donors.
Work strategically with Development team on effective moves management.
Ensure accurate contact management and donor records are maintained in Altru;
Write proposals, create presentations for donors as needed.
Utilize the donor prospecting/screening software to identify leads.
Other duties and projects as assigned.
Be an enthusiastic, helpful and positive member of the team
Be professional, responsible and mature in conduct and behavior
Be understanding of, encouraging to and friendly with all co-workers
Be self-motivated and use time wisely
Maintain open line of communications with each department
Communicate pertinent information
Respond positively to new ideas, and openly accept critical/developmental feedback
Maintain effective communication through the use of meetings and memorandums
Adhere to all work rules, procedures and policies established by the company including, but not limited to those contained in the associate handbook.
Walk, bend, lift (up to 25 pounds) files, office supplies an electronic equipment.
Finger dexterity to pick up paper and use computer keyboard.
Close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.
Ability to hear in normal tones including telephone and face-to-face conversation.