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FFEA Webinar - Scaling Up Your Event

Date: Nov 21, 2019
Join Event Hub Co-Founder & CEO, Michael Bleau for a webinar on how to scale up your event in an increasingly competitive landscape - whether increasing attendance at a single event or expanding events within your portfolio. This webinar will incorporate tangible best-in-class examples across the more than 350 annual expos, home shows, festivals, and endurance races who make up our customer base.

There is no charge to attend this webinar however pre-registration is required to receive the participation link.

Learning Objectives
  • How to Prep Your Organization for Scaling and Knowing When You’re Ready

  • Designing the right internal processes and selecting the appropriate technology systems that will allow you to scale, and implementing those systems correctly among your staff and back-of-house vendors.

  • Strongly defining your brand and staying true to it in the face of outside pressure, and leveraging influencers and ambassadors to amplify your key messaging.

  • Investing time in curating the right vendor and sponsor population, and collaborating with sponsors on their activations to enhance the attendee experience while greatly increasing your topline revenue.

  • Program Design: Expanding programming to be more inclusive and grow your offering to attendees (and the size of your audience), while staying true to your mission.

  • Sales Strategy: Selling early and with purpose: Advance sales, even on festival day for the following year, both for attendees and vendors/sponsors, help build the strong foundation and momentum needed to scale.
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Event Hub
Official Sponsor


About the Presenter
Michael Bleau
Co-Counder & CEO
Event Hub
As Co-founder and CEO of Event Hub, an industry leading exhibitor management platform, Michael works with hundreds offairs, festivals, and expos nationwide. Prior to this, Michael accumulated over a decade of experience as an event sponsorship and festival producer. Before coming over to the live event industry, Michael had stops at Lionsgate Entertainment and cloud analytics powerhouse Applied Predictive Technologies. Off the clock, three things he loves are Philadelphia Eagles football, guacamole and superhero movies.

Michael has shared this keynote across the US over the past year, at festival, fair and expo association annual conferences including Florida Festivals and Events Association, Washington Fairs Association, and FestForums, and has been an active panelist and moderator on sessions around event technology, event sponsorship and b2b partner management.
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