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Sponsorship - The Cold Hard Truth

Date: Aug 21, 2019

Session Description

We delve into the cold hard truth on selling and managing sponsorships. There are no silver bullets but there are tactics, technologies and realities we all need to know about. This session forces attendees to take a genuine look in the mirror and determine if they are being realistic about what it takes to land, manage and renew sponsors. We will also provide real-world education on how to overcome some of the mistakes that seem to be consistent issues in the event sponsorship industry.

Targeted Experience Level:
Beginner, Intermediate, Advanced


Founder, HelpGetSponsors.com

Tom Crichton founded Help Get Sponsors, Inc., a full-service sponsorship sales and management agency in 2001. After fully understanding the challenges that events face when securing sponsorships, he decided to design and launch affordable software providing events the critical tools needed to sell and manage sponsorships at the highest level. That company is now in a term-sheet for acquisition by a larger technology company Events.com.Tom has sold and managed over $14 million in sponsorships for his clients including major city festivals, entertainment events, the largest endurance events in the world, and within motorsports including NASCAR team sponsorships for NFL Hall of Famer Terry Bradshaw.Tom has personally worked with such sponsorship brands on behalf of his clients including GE, Coca-Cola, AOL, CitiFinancial, Office Depot, Nationwide, the US Navy, National Guard, Allstate, FedEx, PepsiCo, Budweiser, Subaru, and many other fortune 500 companies.Prior to his experience in the sponsorship and marketing industry, Tom had a successful, decade long career in sports television winning two TV News Emmy Awards for sports reporting and producing.In 2006 Tom competed in his first triathlon and was immediately hooked with the benefits of endurance training and racing. He has gone on to compete in hundreds of events and becoming a three-time Ironman finisher. His last Ironman he finished 145th overall out of nearly 3,000 competitors in the race!
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