The City of West Palm Beach may be occasionally iCONE-ic when dotted with construction or traffic cones, but our City is always iconic especially along its award-winning Clematis Street corridor. Visitors to the West Palm Beach waterfront can expect to see the fun spin on the word “iconic” throughout downtown during this year’s Summer in Paradise (SIP) campaign. The fifth annual campaign, which encourages visitors to take a ‘SIP’ of fun and free activities, will have a construction theme to embrace Phase II of the Clematis Streetscape project, which aims to create wider sidewalks with more shade trees to create a more pedestrian-friendly environment on our City’s most iconic street. Phase II improvements are scheduled to break ground on the 100 and 200 blocks of Clematis Street in mid-May, and Summer in Paradise programming runs from Thursday, June 6 – Thursday, August 1.
While the iconic orange traffic cone will signal road work ahead, it will also be a key image in the City’s branding and Summer in Paradise activations. Each activation plays on the word cone and activities include: