When asking what was one of the most unique things, they created during COVID? Ivan said, “One of the most unique things they did during this time was the QR code being used at events. Venues could not afford to have people onsite and marketing the QR code allowed for a quick entry into the event with limited amount of team to be at the event. They also had such great buy in from their employees during this time and they created their own lists of projects. These projects created by the employees were manuals on how to get things done within the jobs. These were the things they always wanted to do, but with so many events they never had time. COVID gave them time to write their manuals and they are using them now to better the company.”
We spoke about what the Ivan thought the outcome would be in the future for the event industry. Ivan said, “The new norm should be the term for the future of events. Every year it needs to be fresh. We need to always be thinking outside of the box and creating new and innovative ideas to grow your company. You can’t just say you do x; you need to do multiple things in different avenues to do when things go down. No event is too small or too big is our motto.
As we closed up the interview, I asked him if there was anything else he would like to say to the FFEA community.