The Fort Lauderdale International Boat Show was the only live boat show in the country during the pandemic. In today's feature, Nicole Hoekstra, Director of Membership and Events of the Marine Industries Association of South Florida, shared all the amazing things they were able to accomplish during the pandemic.
The boat show had great support from Broward County to bring the live event back quickly and safely. Thanks to the city and county officials, they came up with a safety plan working blueprint for all the exhibits. They implemented temperature checks, masks, extra people to help enforce the rules, extra hand sanitation stations, and open-air tents. We as FFEA members had a great opportunity to go see this first hand.
The ways they pivoted for the boat show was reducing the capacity of their in-person events and looking at best practices to do everything safer. For example, their annual meeting in-person was normally 10 people at a table and they reduced table seating to 6 people. They did virtual events and hybrid to accomplish all the programs they wanted to showcase to the Broward community.