The John and Mable Ringling Museum of Art had one huge advantage during the pandemic with sixty-six acres of outdoor land around their building. Christina Fraser, the Assistant Director of Events and Rentals, shared with us how the Ringling kept business going under these extreme conditions.
“We never looked at outdoor space as an advantage before, but with COVID we reset what we did and re-evaluated what our property has to offer. We have smaller areas that can accommodate a more personal experience with our guests throughout the site. Our guests seem to feel more valued with this experience and loving this new reset,” said Christina Fraser. They re-started events back in May of 2020 with the smaller outdoor events, which allowed people to get out of the house and utilize the beautiful property that the Ringling offers. It gave guests a safe environment to enjoy the great outdoors.