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Event Success Stories - The Ringling Museum of Art



The John and Mable Ringling Museum of Art had one huge advantage during the pandemic with sixty-six acres of outdoor land around their building. Christina Fraser, the Assistant Director of Events and Rentals, shared with us how the Ringling kept business going under these extreme conditions.


“We never looked at outdoor space as an advantage before, but with COVID we reset what we did and re-evaluated what our property has to offer. We have smaller areas that can accommodate a more personal experience with our guests throughout the site. Our guests seem to feel more valued with this experience and loving this new reset,” said Christina Fraser. They re-started events back in May of 2020 with the smaller outdoor events, which allowed people to get out of the house and utilize the beautiful property that the Ringling offers. It gave guests a safe environment to enjoy the great outdoors.

Some of the new activities the team at the Ringling brought to their property were health and wellness programs. Guests were able enjoy nature while taking yoga, meditation and Tai Chi classes. They spread the guests out 10 feet apart from each other during these classes to keep everyone safe. These events sold out within a few days of being opened for registration. The Ringling chose to also use their Terrace and limit guest count to one hundred guests with chairs set up to accommodate parties of two. This allowed another great space for people to enjoy a musician outside safely during sunset.


As we closed up the interview, I asked Christina if she had any advice for the FFEA community.

Christina wants everyone in the community of FFEA to remember this, “Do not be afraid to restructure and take a new direction when it comes to your events. We are excited for new ideas and making events even more personalized and special for our guests.”



Featured in this interview:

The Ringling
5401 Bay Shore Road
Sarasota, FL 34243

Phone: 941-359-5700

Email: events@ringling.org




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