One of the best practices she came up with and will continue using after the pandemic is popping up live. You can do live selling on Instagram, but its cumbersome to finish your transaction and make a purchase. With Event Village, they will host live marketplaces where you can speak with the vendors online and shop while staying in your jammies and drinking a glass of bubbly. Each vendor can now also have their own store in the marketplace, and you can shop with a seamless transaction.
As of now this is a virtual shop, but Melissa hopes that she can establish a brand and, in the future, create road shows to create a vendor community so people can learn and grow together. Event Village leveled the playing field and supports marketing efforts for local artisans so they can focus on what they do best. This is the best place to support local!
Melissa’s final words in our interview were about the future of events. She said, “Events are definitely coming back, and I learned you can still do a physical event, but you participate in so much more when you are virtual from anywhere. It’s the future. Sponsors are now able to broaden their reach as they are not confined to an area with virtual events. As far as the pandemic, we will all figure it out along the way!”