Originally from Barranquilla, Colombia, Rita has lived in Florida for the past 17 years. She received a bachelor’s degree in Communications as well as a master’s degree in Marketing & Advertising. With more than 25 years of experience in advertising and graphic design, she is currently the Director of Marketing at the South Florida Fair in West Palm Beach, where she’s been for 13 years and was voted by her peers Employee of the Year in 2007.
As a former Board Member, Executive Committee Member and current Marketing Committee Member, Rita has made an incredible impact on FFEA by consistently dedicating her time and talent to enrich our programs. Her marketing and design expertise has helped FFEA to reach new heights in membership, conference registration and overall branding. She dedicates countless hours every year producing the graphics and materials for the conference – and helping the visions of the marketing committee to become a reality.
Anyone who knows her will tell you about her fiery spirit, fierce love for her family and friends and passion for all things Marketing and Design.
In addition to her volunteer service for FFEA, Rita is also an active member of the Florida Federation of Fairs, the Discover The Palm Beaches Sales & Marketing Advisory Council, as well as a Board Member of the Hispanic Chamber of Commerce of Palm Beach County. She enjoys riding her Harley, the beach, golfing, and reading. Rita currently resides in Boca Raton with her husband Chris.