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Why You Should Livestream Your Event to Create Buzz & FOMO

Date: Aug 22, 2019
Location(s): 

Session Description

Live video has sky-rocketed on social media. Facebook Live videos are watched 3X longer and commented on 10X than regular ones. 67% of live video viewers are also more likely to buy a ticket to an event after watching a live video of that event or a similar one.Imagine engaging with attendees and prospects in real time on Facebook Live or other platform in a cost-effective, professional broadcast style using multiple cameras, video, and graphics. The best part? You can livestream from anywhere you can get a stable wifi connection. Learn how the National Book Festival in Washington, DC, the North Carolina State Fair and UNC REX Healthcare were able to garner thousands of views and new attendees after seeing the event livestreamed.
Key Takeaways of Presentation:
1. Understand the framework to produce your own livestreaming broadcast for social media
2. Get a behind-the-scenes look at how to execute the livestream and see actual examples
3. Learn about distribution strategies to reach the intended audience(s)
4. Understand how to measure your livestream's performance and optimize for future
broadcasts

Targeted Experience Level:
Beginner, Intermediate, Advanced

SHARON DELANEY MCCLOUD

Partner & VP of Professional Development, Walk West

Sharon Delaney McCloud is an Emmy Award-winning broadcaster, cancer survivor, Olympic Torch Bearer, author and communications expert who inspires audiences on resilience and finding your voice. As an active member of the Global Speakers Federation and the National Speakers Association, Sharon connects with people, while at the same time, offering actionable insights.Sharon earned a Bachelor of Science degree in Communication from Florida State University before embarking on a career as a television journalist. From the Persian Gulf War to John Glenn's historic return to space to the Super Bowl to hurricanes, floods, politics and entertainment, she has covered thousands of stories that have affected people's lives on a daily basis. Sharon also moderated gubernatorial and mayoral debates throughout North Carolina and served as a mentor for young journalists beginning their careers.After leaving television news, Sharon founded Greenroom Communications, a Raleigh-based video production and marketing firm, with Kim and Penn Holderness (the XMAS Jammies Family). They worked with big brands like Target, Samsung, H&R Block and Chase Bank. At one point, they even had a reality show on UPtv. In 2016, Greenroom merged with Walk West to become a full-service digital marketing agency. There, Sharon is a Partner and Vice President of Professional Development where she leads media training, presentation/public speaking coaching, workplace communication and executive presence workshops for leaders at all levels of their careers. In 2018, Walk West debuted at No. 647 on Inc. Magazines 2018 list of fastest-growing private companies, the Inc. 5000, and was recognized as the fastest growing marketing agency in North Carolina. In addition, Sharon serves on the Telly Awards Judging Council, a national organization that honors excellence in video and television across all screens.Sharon has been featured in numerous publications, including Sheryl Sandburg's Option B digital platform, KNOW Raleigh, Enterprising Women and co-author of the new book, Keep Going, Memoirs of Strength, Courage & Perseverance. Sharon was born in Nairobi, Kenya and spent her early years in East Africa attending schools in Kenya and Tanzania before moving to the United States. In addition to her television career, Sharon worked for the Department of Defense's U.S.O. program and traveled all over the Middle East, Mediterranean and Europe entertaining American troops as part of an all-girl group, The Florida Girls. Additionally, Sharon graduated from the New World School of the Arts in Miami and performed for a season with the Greater Miami Opera.Sharon is very active in the community and serves on a number of Boards of Director and advisory committees for non-profit organizations in North Carolina.
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