CONVENTION agenda*

*Agenda subject to change

Wednesday, August 5th

8:00am – 8:00pm
Registration Open
8:00am - 12:00pm
Crowd Manager Training & Certification
*Separate Registration Required - CLICK HERE for form
1:00pm – 5:30pm
Exhibitor Setup
1:30pm – 2:45pm

Educational Sessions (chose one)

  • Technology Forum, Steve Alexander, MVRK Group
  • Measures of a Great Leader, Emily Rogers, Emily Rogers Coaching
  • Making Planning Pain Free & Productive, Hardy Smith, Consultant
  • Sponsorship Success Stories, Pat Armstrong, Kentucky Derby Festival
  • Preparing for a Media Interview, Professional Marketing Solutions
3:00pm - 4:15pm
Educational Sessions (chose one)
  • Technology Forum II, Steve Alexander, MVRK Group
  • The Four R’s of Volunteer Management:  Recruitment, Recognition, Retention = Revenue!, Mary Beth Harrington
  • Non-Sponsorship Event Revenue, Becky Genoways, Event Consultant
  • Strategic Sponsorship Sales, Robbie Walker, Florida Municipal Marketing
  • Online Resources to Improve Your Marketing & Your Life, Cassie Roberts, Saffire
4:30pm - 5:45pm
Learning Roundtables (chose two)
  • Effective Sponsor Fulfillment Reports, Sarah Vallely, Festival Management Group
  • Creating a Winning Volunteer Program, Elyzabeth Crouthamel, Cape Coral Chamber of Commerce
  • The Importance of Traditional PR in a Social Media World, Joann Polin, Polin PR
  • Building Relationships with Vendors /Exhibitors at Special Events, Dave Hurley, Kitchen Craft
  • Creating an Exceptional Attendee Experience Through Visualization, Veronica Eklund, Orate
  • Revenue Experiences within Your Event, Sam Lemheney, Philadelphia Flower Show
  • Grant Opportunities through Statewide Advertising, Kevin Austin & Carla Beck, Reach Florida
  • Stage, Lights & Sound - Creating Audience Experience, Tom Shed, Curly Maple Music
  • Put Your Festival in Your Guest’s Hands using Bluetooth Beacons, David Anderson, CIO Consultant
  • Leveraging Media Partnerships, Heather Bermudez, South Beach Wine & Food Festival
  • Managing Sponsor Expectations, Cinde Martin, Consultant
  • What's New on the Social Media Horizon, Kevin McNulty, Netweave
  • Integrating Drones at Festivals & Events,Hadley Doyle-Gonzalez, Skywords
  • Digital Retargeting - Getting it Right from the Start  - Chrissanne Long, Maximize Digital Media
6:00pm - 8:30pm
Opening Reception
Sponsored by Pyrotecnico. Food Stations. Tradeshow & Silent Auction Open. Live Entertainment Showcase by Mason Pace.
8:30pm - midnight
Live Entertainment Showcase & Fireworks Display by Pyrotecnico
Cocktails & Conversation Hospitality Pavilion
Live Entertainment Showcase at 8:30pm by Lazy Bonez Band. Fireworks Display at 9:00pm. Complimentary Beverages courtesy of Leesburg Partnership & Anheuser Busch & Snacks courtesy of the Coconut Grove Arts Festival.

 

Thursday, August 6th

8:00am – 5:00pm
Registration Open
8:30am – 9:45am
Educational Sessions (chose one)
  • Tips for Growing Your Event, Sam Lemheney, Philadelphia Flower & Garden Show
  • Personal Branding, Sara Capra, Orate
  • Project Management, Becky Genoways, Event Consultant
  • Growing & Retaining Sponsor Relationships, Hardy Smith, Consultant
  • Working with Bloggers to Promote Your Event, Jenni Izzo, Costa Communications Group
9:45am – 10:15am
Morning Break
Complimentary coffee, water and pastries provided. Tradeshow & Silent Auction Open. Live Entertainment Showcase by Maggie Baugh.
10:15am – 11:30am

Educational Sessions (chose one)

  • Digital Tools for Mobile Marketing:  Using Video to Reach Your Audience, Bert Oliva
  • Catering is for Show, Concessions is for Dough, Mary Ann Dilling, EAA
  • Entertainment at Events, Jesse Stoll, AEG Live
  • Secrets to a Successful Sponsorship Program, John Owens, Volusia County Fair
  • Branding 101, Crystal Richardson, OAI
11:30am – 1:30pm
 
 
Tradeshow Lunch
Tradeshow & Silent Auction Open. Buffet Lunch Provided. Sponsored by Lightning Wireless Solutions. Live Entertainment Showcase by "The Ex-Changing of the Guards".
1:30pm – 2:45pm
Educational Sessions (chose one)
  • Top 10 Ways to Maximize Event Revenue, Becky Genoways, Event Consultant
  • Managing Stress at Work, Emily Rogers, Emily Rogers Consulting + Coaching
  • Building Relationships with Elected Officials, Leslie Waters, City of Seminole
  • Sponsorship Proposals that Sell, Pat Armstrong, Kentucky Derby Festival
  • Reaching New Audiences through Partnerships, Kimberlee Riley, Orange County Regional History Museum
2:45pm – 3:15pm
Afternoon Break
Complimentary beverages and snacks provided.Tradeshow Open. Live Entertainment Showcase by Juggle Stuff with Rick Hubbard.
3:15pm – 4:30pm
Educational Sessions (chose one)
  • Ecommerce on Steroids: How to Increase Your Digital Dollars, Cassie Roberts, Saffire
  • Developing an Emergency Preparedness Plan for Your Outdoor Event, Victor Benavides, Jr., Department of Homeland Security
  • Contracts 101, Andrew Vandepopulier, Haas & Wilkerson Insurance
  • Don't Leave Money on the Table: Building Sponsorships Based on Need, Not Value, Tom Crichton, Help Get Sponsors
  • Promoting Your Sponsors & Your Event on Social Media, Terra Spero, RealTime Marketing Group
6:00pm – 8:30pm
SUNsational Awards Dinner
Sponsored by Zambelli Fireworks & Southern Waste Systems. Dinner provided, Cash Bar. Live Entertainment Showcase by King Guys Band, High Voltage American Street Beatz, Hittsville Live and The Tim Charron Band.
8:30pm - midnight
Live Entertainment Showcase & Fireworks Display by Zambelli
Cocktails & Conversation Hospitality Pavilion
Live Entertainment Showcase at 9:30pm by Randy Velez. Fireworks Display at 9:00pm. Complimentary Beverages courtesy of Leesburg Partnership & Anheuser Busch & Snacks courtesy of the Coconut Grove Arts Festival.

 

Friday, August 7th

8:30am – 9:45am
Educational Sessions (chose one)
  • CEO Roundtable, Emily Rogers, Emily Rogers Consulting + Coaching
  • Leveraging the Power of Mobile Apps at Events, Christina Hill, CrowdTorch by Cvent, Heather Bermudez, SOBE WFF
  • Maximum Creativity on a Minimum Budget, Mary Ann Dilling, EAA
  • Effective Branding Techniques and Intellectual Property Protection in the Digital Era, Erin Duggan, Visit Sarasota County & Doug Cherry, Shumaker, Loop & Kendrick, LLP
  • Promoting Your Sponsors & Your Event on Social Media, Terra Spero, RealTime Marketing Group
9:45am – 10:00am
Beverage Break
Complimentary coffee and water provided.
10:00am – 11:15am
Educational Sessions (chose one)
  • Digital Tools for Mobile Marketing:  Using Video to Reach Your Audience, Bert Oliva
  • Developing Direct Reports, Kimberlee Riley, Orange County Regional History Museum
  • Using Technology Effectively in Events, Jerrod Cring, Beachsound
  • Beyond Brand Visibility: Event Sponsorship in the Digital Age, Frank Taylor, Restin Chairs
  • Double Your Event Excitement through Social Media, Terra Spero, RealTime Marketing Group
11:15am - 12:00pm
Tradeshow Tour
12:00pm - 1:30pm
Ignite Presentations & Annual Business Meeting
Sponsored by Saffire. Lunch provided. Live Entertainment Showcase by Crescent Circus.