CONVENTION agenda

Tuesday, August 12, 2014

10:00am – 7:00pm
Registration Open
Sponsored by Festival Transaction Services
1:00pm – 5:30pm
Exhibitor Setup
10:00pm –midnight
Hospitality Suite Open
Presented by Leesburg Partnership & Anheuser-Busch. Complimentary Beverages & Snacks

 

Wednesday, August 13, 2014

8:00am – 5:00pm
Registration Open
Sponsored by Festival Transaction Services
8:30am – 9:45am
Educational Sessions
The Business of Beer – How to create partnerships with your local distributor that will increase alcohol sales and limit your liability
Mandy Llanes, CSR Region Director SE US and PR, Anheuser-Busch
 
Innovation 101: Tips, Tricks and Traps
Jim Barnes, Director of Operations, Village of Wellington
 
Instagram, Pinterest, Vine - Art of Sharing Visual Content 
Kevin McNulty, President & CEO, Netweave Online
 
Mindful Leadership: Creating the Space to Lead
Emily Rogers, President, Emily Rogers Consulting + Coaching
 
9:45am – 10:00am
Beverage Break
Sponsored by Coconut Grove Arts Festival Complimentary coffee and water provided.
 
10:00am – 11:30am
Opening Keynote Address
 
Decide:  Your Event, Your Life, Your Decisions
Your life is a product of your decisions. Your criteria for making decisions is at the very core of your effectiveness.   Great decision making habits can yield a lifetime of success and achievements while poor ones can keep you stressed, frustrated and out of balance.  In this fast paced, interactive and engaging presentation you will learn how to prevent “burn out” and “ruts” and perform at your personal best on a daily basis.  Decide will teach you which decisions bring you success, balance, reduced stress and control and which ones do not.
 
Steve McClatchy, President, Alleer Training & Consulting
New York Times Best Selling Author and speaker for over a decade on the topics of Leadership, Performance, Personal Growth, and Work/Life Engagement. Steve is the Founder of Alleer Training & Consulting, a firm focused on helping companies and individuals improve performance and achieve outstanding results. He has an extensive client list of Fortune 1000 companies, is a frequent guest lecturer in the graduate business programs at Harvard and Wharton, and has been widely quoted in The Wall Street Journal, Selling Power, WebMD Magazine, Fast Company, Entrepreneur, and Investor’s Business Daily. Steve’s keynotes are not only packed with insight, humor, and passion, but result in measurable improvements in performance, productivity, engagement, and workplace satisfaction.
 
11:30am – 1:45pm
 
 
1:00pm - 1:30pm
Tradeshow Lunch
Tradeshow & Silent Auction Open. Lunch Provided.Sponsored by Communications Direct.
 
Ask the Expert Roundtables

Planning without the Binder
Jon Summersfield  |  President, Roundtable HQ

Leading Multigenerational Staff & Volunteers
Jim Barnes |  Director of Operations, Village of Wellington

Customer Service 101 for Special Events
Paul Bell | National Sales Director, Shopper’s Critique International

Using Social Media for Customer Service
Kevin McNulty | President & CEO, NetWeave Social Networking

Copyrights and Releases: The Liabilities of Event Photography
Bill Eadie | Professional Photographer

Utilizing Volunteer Groups Efficiently
Nancy Stewart-Franczak | Festival Management Group

Audio, Lighting & Green M&Ms - Questions you should ask when booking the talent for your event.  
Evan Narlinger  |  Rebekah's Dreams Entertainment & Production Services

How to use your Holiday Lights to increase tourism and economic development revenue
Tammy Peters, President, North Pole Productions 
 
Booking Entertainment (from the Performer's Perspective)
Tim Charron, The Tim Charron Band
1:45pm – 3:00pm
Educational Sessions
 
Integrating departments within your municipal government agency during event planning.
Andrea Ramos, Community Engagement Administrator, City of North Miami
 
Creating Successful Sponsorship Recruitment & Retention Collateral Materials
Angel Postell , President, HomeTeam PR
 
Raising the Bar for Mobile and Ticketing Audience Engagement
Michael Patrick, Senior Sales Executive at CrowdTorch by Cvent
 
Microsoft Outlook Tips & Tricks
Steve McClatchy, President, Alleer Training & Consulting
3:00pm – 3:15pm
Beverage Break
Sponsored by Coconut Grove Arts Festival Complimentary coffee and water provided.
 
3:15pm – 4:30pm
Educational Sessions
 
Grant Sources for Your Events
Rachel Waterman, Sr. Dev Consultant, Global Development Solutions
 
Growing Your Event From Average to Amazing
Angel Postell, President, HomeTeam PR
 
Social Media: Does It Work? Metrics & Measurement - Starter Strategies For Success
Michelle Bergstein, Event Industry Marketing by BeatCreative
 
Trust, Conflict & Leading Relationships : The Keys to Building Highly Effective Relationships
Steve McClatchy, President, Alleer Training & Consulting
 
4:30pm – 6:30pm
Tradeshow Reception
Sponsored by Pyrotecnico. Tradeshow & Silent Auction Open / Entertainment Showcases. Appetizers and Beverages provided.
 
9:30pm
Fireworks Display by Pyrotecnico
 
10:0pm –midnight
Hospitality Suite Open
Presented by Leesburg Partnership & Anheuser-Busch. Complimentary Beverages & Snacks

 

Thursday, August 14, 2014

8:00am – 5:00pm
Registration Open
8:30am – 9:45am
Educational Sessions
 
Celebrating Main Street: Innovative Small Town Events
Ronni Wood, State Coordinator,  Florida Main Street
 
The Best 25 New Ideas Online Strategies
Cassie Roberts, Partnership Director, Saffire Events
 
The Business of Entertaining – Idea Sharing Lab
Facilitated by Entertainment Showcase Committee
 

Sponsorship Activation - The Key to Managing Successful Sponsor Partnerships
Brandi Griffith, Owner, Event Consulting Services

 
9:45am – 10:00am
Beverage Break
Sponsored by Coconut Grove Arts Festival Complimentary coffee and water provided.
 
10:00am – 11:15am
Educational Sessions
 
Digital Commerce—Ill Wind or a Breath of Fresh Air?
Jim Shanklin, Executive VP, Festival Transaction Services
 
How much money does my event generate for my community? How to conduct your own preliminary economic impact analysis and why it's worth the trouble.
Rachel Waterman, Sr. Devl Consultant, Global Development Solutions
 
PR 101 for Special Events
Taryn Scher, "The Sparkle Boss", TK Public Relations
 
CEO Roundtable – Idea Sharing Lab
Facilitated by Emily Rogers
 
11:30am – 1:30pm
Tradeshow Lunch
Tradeshow & Silent Auction Open. Lunch Provided.Sponsored by Lightning Wireless Solutions.
 
Ask the Expert Roundtables

Planning without the Binder
Jon Summersfield  |  President, Roundtable HQ

People Operations
Richard Lopez |  Program Manager, Food Network South Beach Wine & Food Festival

Onsite Event Communications – What You Need to Know
Mike Segal | Owner, Lightning Wireless Solutions

Customer Service 101 for Special Events
Paul Bell | National Sales Director, Shopper’s Critique International

Using Social Media for Customer Service
Kevin McNulty | President & CEO, NetWeave Social Networking

Everything You’ve Ever Wanted to Ask (or Know) About PR
Taryn Scher | “The Sparkle Boss”, TK Public Relations

Copyrights and Releases: The Liabilities of Event Photography
Bill Eadie | Professional Photographer

Best Practices for Volunteer Management
Kaylee Williams  |  Dir of Business Development, VolunteerLocal

4 Tips for Engaging with Bloggers When Promoting Your Event
Jenni Izzo  |  Senior Account Supervisor, Linda Costa Communications Group
1:45pm – 3:00pm
Educational Sessions
 
Keeping Your Event a Success: 10 Tops You Need to Know Before Working With Law Enforcement
Brad Stevens, Detective, City of Fresno
 
Sponsorship Idea Sharing Session
Facilitated by Emily Rogers
 
Tying in Community Digital Resources to Amplify Your Events’ Reach
Terra Spero, Managing Partner, Real Time Marketing Group
 
Recruiting, Training, & Retaining Festival Volunteers
Jarrett Bachman, Director of Research, Looking Glass Strategic Research Consultants
 
3:00pm – 3:15pm
Beverage Break
Sponsored by Coconut Grove Arts Festival Complimentary coffee and water provided.
 
3:15pm – 4:30pm
Educational Sessions
 
What Could Go Wrong With That? A Proactive Approach to Risk Management & Insurance
J.D. Linn, Producer, Haas & Wilkerson
 
Earning the Digital Sponsorship Dollar - And Keeping It!
Cassie Roberts, Partnership Director, Saffire Events
 
How to Gain Media Partnerships for Your Events
Elizabeth Hamma, Market Manager, Palm Beach Broadcasting and Jennifer Cartwright, Asset Manager & Event Director, Palm Beach Broadcasting
 
Tourism & the Event Industry – How to become your own advocate
Paul Phipps, Chief Marketing Officer, VISIT FLORIDA
 
6:00pm – 9:30pm
SUNsational Awards Dinner
Sponsored by Zambelli Fireworks & Southern Waste Systems. Entertainment Showcases. Dinner provided, Cash Bar.
 
9:30pm
Fireworks Display by Zambelli
 
10:0pm –midnight
Hospitality Suite Open
Presented by Leesburg Partnership & Anheuser-Busch. Complimentary Beverages & Snacks

 

Friday, August 15, 2014

8:30am – 9:45am
Educational Sessions
 
Crisis Management & Mitigation – What’s Your Plan?
Brad Stevens, Detective, City of Fresno Police Department
 
Building Innovative Sponsorship Revenue Options for your Event
Sue Fern, CEO & Founder, Fern Management Services
 
Social Media Speed Networking - Interactive Roundtables
Facilitated by Michelle Bergstein
 
Engaging Millenials – Inspiring the Next Generation of Planners
Richard Lopez, Program Manager, South Beach Wine & Food Festival
 
9:45am – 10:00am
Beverage Break
Sponsored by Coconut Grove Arts Festival Complimentary coffee and water provided.
 
10:00am – 11:15am
Educational Sessions
 
Best practices for Volunteer Management
Kaylee Williams, Business Development Manager, VolunteerLocal
 
Techno Babble – Emerging Technology Shaping the Events Industry & What to Do with it
J. Damany Daniel, Owner, The Event Nerd
 
Digital Media as an Integration into the Bigger Picture
Terra Spero, Managing Partner, Real Time Marketing Group

Stories from the Frontline: Special Event Operations & Logistics

Stewart Auville, President, Standing Ovations; Harold Cummings, CEO, Drummer Boy Sound Production;  Mickey Markoff, President, MDM Group

 
11:15am – 1:00pm
20th Anniversary Celebration & Closing Keynote
Sponsored by Saffire Events. Annual Business Meeting, Keynote Address. Lunch Provided.
 
20 Years From Now… Time Capsule: Predictions for the Future of Events
You don’t know what you don’t know, but if you aren’t at least trying to predict the future of the event industry, you’ll find yourself a relic amongst innovation. Join us for an energetic, future-is-now discussion on the trajectory of the event industry.
 
Dan Berger, Chairman & CEO, Social Tables
Dan is the Founder and CEO of the DC-based, award-winning hospitality software company, Social Tables. The company's 2,000+ customers include Hyatt Hotels, House of Blues, Goldman Sachs, and more. Prior to founding the company, Dan served a senior Member of Congress, chaired an association, and was a web designer.  Dan has been described as a “relentless and focused entrepreneur” and recognized 40 Under 40 in the meetings industry by Collaborate Magazine and Connect Magazine.  Dan has a BA from Hunter College and MBA from Georgetown University and a BA from Hunter College in New York. He is originally from Israel, lives in Washington, DC.