Scaling Up Your Event

Session Description

• How to Prep Your Festival for Scaling and Knowing When You’re Ready
• Choosing the right systems and technology that will allow you to scale, and installing those systems correctly among your staff and back-of-house vendors
• Strongly defining your brand and staying true to it in the face of outside pressure, and leveraging influencers and ambassadors to amplify your key messaging.
• Investing time in curating the right vendor and sponsor population, and collaborating with sponsors on their activations to enhance the attendee experience while greatly increasing your topline revenue.
• Expanding programming to be more inclusive and grow your offering to attendees (and the size of your audience), while staying true to your mission. Ex: Adding food, music and cultural performances to a film festival.
• Selling early and with purpose: Advance sales, even on festival day for the following year, both for attendees and vendors/sponsors, help build the strong foundation and momentum needed to scale. Ex: Pre-sale incentives, contests, priority booth selection etc.