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FFEA Webinar - The Hidden Details: Mastering the Nuances of Sponsor Management

Date: Oct 23, 2025

Time: 11:00 AM - 12:00 PM

The Hidden Details: Mastering the Nuances of Sponsor Management

Event teams often view sponsor management as a simple transaction, but the truth is, the smallest details can have the biggest impact. This webinar delves into the critical, often-overlooked nuances of managing sponsor relationships. We'll go beyond the basics of logo placement and booth setup to explore the subtle yet significant details that can make or break a partnership.

Using real-world examples, we'll discuss the importance of respecting brand identity. This includes everything from using the correct version of a returning sponsor's logo to adhering to specific brand guidelines, such as Red Bull's "perfect pour." You'll learn why these details aren't just minor requests but are fundamental to a successful partnership.

We'll also cover the essential questions to ask about activation footprints to ensure everything runs smoothly, from getting crates off the truck to making sure a specialty espresso machine has the correct power adapter.

Join us to discover how paying meticulous attention to detail demonstrates value, builds trust, and secures long-term sponsor loyalty. This webinar is essential for anyone on an event team looking to elevate their partnerships from transactional to truly collaborative.

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ABOUT OUR PRESENTER

Alex Durant
Durant Consulting

Alex Durant is a seasoned professional with over 15 years experience in managing sponsors at award-winning events across the US. Renowned for her concierge service and meticulous attention to detail, Alex has garnered praise from both event clients and sponsors alike. Building and nurturing long-term relationships lie at the heart of her success.

Alex founded Durant Consulting Inc. (DCI) in 2005 with a focus on providing comprehensive auction solutions for non-profit organizations. The scope expanded in 2008 to include Sponsor Management services, starting with the prestigious Food Network New York City Wine & Food Festival. Since then, DCI has overseen sponsor fulfillment and advancement for over 500 brands, managing sponsors whose fees exceed $25 million. In addition to NYCWFF, clients include Outside Lands, the Food Network South Beach Wine & Food Festival, and Celebrity Chefs & Friends Golf and Tennis Tournament Benefiting City Harvest.

Durant Consulting Inc. not only manages sponsors, but also works closely with clients to create tailored event sponsorship proposals and to streamline all sponsor communication

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